When the Dallas Mavericks traded Luka Doncic on February 1, they didn't just create a bridge between Doncic and the franchise that could be everlasting, but they also created a huge divide between themselves and their fans. Perhaps the worst thing this did for the Mavericks, though, was that it separated them from franchise icon Dirk Nowitzki, as Nowitzki was left with a sense of disdain following the Mavericks blindsiding Doncic, especially since he's already close to Doncic after having played his 21st season with him.
Many Mavericks fans and Nowitzki seem to be thrilled at No. 1 overall pick Cooper Flagg's arrival, so while the damage Nico Harrison has done in this instance isn't irreparable, especially since Nowitzki is one of the nicest guys in league history, it will still serve as a mark on Harrison's record and Nowitzki definitely isn't as close to the franchise as he has been in years past. Just a few seasons ago, Nowitzki was working in an advisor role for the Mavericks, and though he didn't necessarily have a formal position with the organization, the possibility of that happening won't be for a while, in all likelihood, after the new role he accepted with Amazon Prime this past spring.
Nowitzki is slated to do both in-game coverage and studio coverage for Amazon Prime as they dawn on this new era of NBA coverage, and he'll even get to work alongside one of his favorite teammates ever in former two-time MVP Steve Nash.
Dirk Nowitzki will crush it in his new role with Amazon Prime
This isn't Nowitzki's first crack at doing television, as he's joined the Mavericks' broadcast plenty of times in the past when he's been out due to injury, and has even done some color commentary on the broadcast in his post-playing days. Nowitzki has been in the spotlight since being a teenager, and Mavericks fans know all too well that he has one of the kindest and most relatable personalities, and he obviously knows the intricacies of the game more than almost anyone, so it's undeniable that he's going to thrive in this new role for Amazon Prime.
Many other NBA fans besides Mavericks fans may not know Nowitzki's personality to a tee, but they'll be delightfully surprised at his light-hearted nature as well as his ability to break down the game, as Nowitzki is a great communicator, which is especially impressive considering English isn't his first language.
At 47 years old, Nowitzki still has plenty of optionality with how he wants to fill out the rest of his post-playing career, but this is a great way for him to get back into the game he loves so dearly without having to sacrifice nearly as much personal or family time that a coaching or front office position would require.
Amazon has done a great job with the personalities they've hired to do their NBA coverage next season, as they have a talented array of former players who are also witty and are great communicators. Nowitzki could easily become one of the most widely respected media personalities in the entire NBA next season, as it will surprise nearly everyone who hasn't followed his career as closely as Mavs fans have, and it's going to be pure cinema when he covers Dallas' first game versus Doncic and the Los Angeles Lakers this season on November 28.