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Dusty May's persona is transforming the Mavericks' culture

The Mavericks have a new identity under Dusty May.
ByLorenzo Almanza
Dallas Mavericks, Dusty May
Dallas Mavericks, Dusty May | IMAGN IMAGES via Reuters Connect

The Dallas Mavericks began their culture shift last year when they fired former general manager Nico Harrison. That move later led to Jason Kidd's departure, as Dallas was ready to rid itself of anyone connected to the Luka Doncic trade. Eventually, the Mavericks hired Dusty May to replace Kidd as head coach.

May's arrival sparked a cultural shift in Dallas. The team was ready to start fresh. They needed a new coach who fit Masai Ujiri's championship pedigree. They wanted a new voice, someone who could fix last season's woes and use their championship experience to lay the foundation for a successful future.

The Mavs are buying into Dusty May's championship mentality

The Mavericks defeated the Houston Rockets on Friday. Dallas displayed impressive energy, composure, and determination, competing on both ends of the court to hand Houston their first loss. More importantly, the Mavericks showed significant improvement in areas that had previously been a concern, proving they can respond to adversity and make meaningful adjustments in close games.

One reason for their success was May's positive mentality. He spoke highly after the win. He believes this group can achieve greatness.

"Just very, very appreciative of the team the front office has put together. We're deep, we're young, we have great character more than anything else," May said. "This group feels like a very, very special group of human beings."

May's message speaks volumes about the culture he has built in Dallas. He has high praise for the roster being built, and they are buying into his system. This is important, as the team needs someone they can trust.

Dallas' defense continues to improve under May

Another reason for the Mavericks' quick start is their defensive improvement. Dallas hasn't been afraid to show different defensive schemes, and their new game plan is paying off.

This was especially evident in the most recent win against the Rockets. The Mavericks played a committee-style defense against Kevin Durant. They used multiple bodies to contest his shots and even forced him into a couple of turnovers. The main difference was their ability to alter his catches, which forced Durant into inefficient shots.

The new system is paying off for Cooper Flagg and Daniel Gafford, as they're buying in. They lead the league in multiple categories. Flagg ranks in the top 10 in steals, while Gafford is tied for sixth with two blocks per game.

Zaccharie Risacher has also improved defensively. Some fans are wondering why he isn't a starter. He played a key role in stopping Durant, forcing him into perimeter shots, and using his length to disrupt passes. The former No. 1 pick finished with three steals and a block.

May is maximizing Cooper Flagg and Kyrie Irving

The biggest difference with May has been his role in the Mavericks' dynamic duo's success. He has helped elevate Flagg's game to a new level. The new coach has helped the sophomore become a central offensive initiator. The coach isn't afraid to let the 19-year-old run the offense and expand his skill set.

Irving, on the other hand, has embraced the leadership role under May. His mentorship has shaped players' growth, as the team has seen the impact it has had on guards like Marcus Sasser, Sergio De Larrea, and Walter Clayton Jr. They have been great role players behind Irving, as their growth can be attributed to Irving's expertise and May's renewed purpose as the Mavs' star.

Dusty May's new scheme can be influenced in numerous ways. He has helped players grow under his new scheme and has initiated a new philosophy in Dallas. This new team has grit and heart. This is something that can be attributed to the first-year head coach.

It looks like May is the right coach for Mavericks' new era.

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