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Mavericks: Luka Doncic signs with WME: What does it mean?

Dallas Mavericks, Luka Doncic
Dallas Mavericks, Luka Doncic / Kevin Jairaj-USA TODAY Sports

The Dallas Mavericks know Luka Doncic is going to be a star on the court. He has made first-team All-NBA for two straight years and will be in the running for MVP this season. Luka is an unstoppable offensive force that plans on leading the Mavs into title contention.

The 22-year-old does not just get it done for the Mavericks. He led Slovenia to the Olympic semifinals and was seconds away from playing Team USA for the gold medal. Doncic was also on the cover of NBA 2K22 and has his own Jordan 36 colorways featuring his logo hitting stores. The 6’7 point guard is one of the faces of the NBA and his stock continues to rise.

Luka signed a deal with WME Sports agency on Oct. 4. He will continue to be represented by Billy Duffy and Quique Villalobos for his on-court contracts, but WME is taking over the off-court activities. What does the new deal mean for the Mavs superstar?

What does Dallas Mavericks star Luka Doncic signing with WME Sports mean?

Luka signing with WME Sports means fans will be seeing more of the 22-year-old superstar. They will be looking to land him endorsement deals as well as finding ways to build his brand.

It will be interesting to see if this means supporters get to see Doncic expand into other areas. His friend Boban Marjanovic does some acting, and Bobi said recently Luka is not interested in it, but this deal could create some opportunities.

Luka Doncic is a special talent on the basketball court and is the future face of the NBA. WME Sports wants to help build his brand, and Dallas Mavericks fans should expect to see more of him soon. The 22-year-old is focused on the season and helping his team leap into title contention, but there will be plenty of off-the-court opportunities lined up for the 2022 offseason. Stay tuned for more news on what Luka’s new deal with WME means as it becomes available.

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