Luka Doncic is battling his mother for his trademark and the fight is far from over

Dallas Mavericks, Luka Doncic
Dallas Mavericks, Luka Doncic / Mike Stobe/GettyImages

Dallas Mavericks fans found out about a dispute between Luka Doncic and his mother, Mirjam Poterbin, in September when Marc Stein reported (subscription required) that the 23-year-old was attempting to cancel the trademark on “Luka Doncic 7” that his mom owned, so he could file his own. The Mavs superstar wants to control his brand, but his mother is not letting that happen.

According to noted trademark attorney, Josh Gerben, Doncic’s mom filed a motion to dismiss his legal motion on technical grounds. Fans can see Gerben’s Twitter thread with the latest on the case where he notes Luka’s mother filed “the most aggressive response possible” to his petition.

Fans should not expect things to be resolved anytime soon. Here is a look at what we know, and why it could years before things are decided in court.

Luka Doncic is battling his mother for his trademark and the fight is far from over

According to Gerben, if this case needs to be litigated, it could take more than two years to be resolved. The facts in this case are murky because Luka gave his mother control years ago, but now he wants it back.

His mother has no plans to give up her control. The Mavericks superstar cannot file any other trademarks under his name until he gains control of the one owned by his mother. This is problematic as he attempts to expand his brand and negotiate future endorsement deals.

Hopefully, this case does not play out in the court system. Luka and his mother could reach a settlement to end this dispute, but that does not appear likely, according to Gerben. Is a lengthy legal battle ahead for the Mavericks superstar?

The pending case has not impacted Luka Doncic’s play on the court. He dropped 35 points in the season opener, and he thinks the Dallas Mavericks are building something special this season. Stay tuned for all the latest on this case, and to see what number 77 can do next.

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