Dallas Mavericks: Luka Doncic unveils new logo

The Dallas Mavericks and superstar Luka Doncic agreed to a historic contract extension this summer. The five-year deal keeps the 22-year-old in Dallas and earns him a projected $207 million. He is the first player to qualify for the supermax extension before signing the deal.

Luka is hoping his fourth year in the NBA features another breakout. He was first-team All-NBA in each of the last two seasons, but the Mavs have not advanced past the first round of the playoff since winning the championship in 2011. Doncic is eager to win his first postseason series in the NBA and enters the season as the favorite to take home MVP honors.

Luka unveiled his new logo that will feature on the Air Jordan 36’s. It is an amazing design that fans have to check out, so here is a closer look.

Dallas Mavericks star Luka Doncic unveils new logo

Doncic signed with Jordan Brand in December 2019 after a bidding war for his services. They have yet to release a signature shoe for the Mavs superstar, but he did receive his own logo. Luka showed it off on Instagram along with his player exclusive version of the Air Jordan 36’s.

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Luka talked about the logo’s design and how it came together. Here is what the 22-year-old had to say about the story behind the logo.

"It’s inspired by the Mobius strip, which looks like an infinite loop from inside to outside. It’s a very deceptive shape, almost like two lightning bolts. It also looks like my initials, “LD”, and my number, 77. The negative space reveals an “S” for Slovenia."

- Luka Doncic

The logo is outstanding, but Jordan Brand is only doing a limited release of Luka’s player exclusive Air Jordan 36’s that is not expected to be available in the United States.

They need to get Luka a signature shoe as soon as possible. The Dallas Mavericks superstar is already a global icon with a ton of marketing power. He is on the cover of NBA 2K22 and wants his own shoe. Fans would flock to buy it, but they will have to wait for the opportunity to arise.