The Dallas Mavericks are no strangers to selling out the American Airlines Center. Fans know about the sellout streak, but attendance at the first preseason game was sparse. It isn't that uncommon during the preseason and the COVID-19 pandemic further complicates the matter, but how can owner Mark Cuban boost attendance during the 2021-2022 season?
Way Mark Cuban can boost Dallas Mavericks attendance: 3. Create ticket app
Some fans are surprised Cuban hasn't created a special stand-alone phone application to buy digital Mavericks tickets. With all of his connections in the technology field, he could get it done quickly.
Using the app, fans could link digital tickets for the game and their COVID vaccination status together, so they only have to scan once when entering the American Airlines Center.
Mark Cuban could convince people to use the app to earn loyalty points that could go towards special giveaways or events during the season.
Way Mark Cuban can boost Dallas Mavericks attendance: 2. Giveaways during season
Supporters would be able to use those loyalty points from the unique phone app to get special deals on merchandise at the arena store.
If someone doesn’t use those loyalty points during the season, they could go towards discounts on season tickets or ticket bundles in subsequent years. They could also cash in those loyalty points towards American Airlines miles to use on their next trip.
This would be a game-changer that would boost attendance at the AAC this season.
Way Mark Cuban can boost Dallas Mavericks attendance: 1. Allow fans to attend special appreciation events
Cuban could create special events throughout the season for people to use the loyalty points they have accumulated.
Cuban could have special Fan Jams where players would have booths around Victory Plaza. Fans that attend could go around and try to win prizes as they mingle with their favorite talents.
There could be luncheons with former Mavericks players such as Jason Kidd or Dirk Nowitzki, or Mark could have catered lunches from high-priced restaurants in the area.
This would be just another cool incentive Cuban could use to make fans want to come to Mavs games during the 2021-22 season.
Even though the first preseason basketball attendance looked kind of bleak, expect fans to come to the AAC during the regular season. Who doesn't want to witness Luka Magic and the possibility of a deep playoff run this season? Owner Mark Cuban and the Dallas Mavericks could get more people in the arena if they further incentivize fans to attend.