Why Dallas Mavericks star Luka Doncic is underpaid in massive extension: 2. Face of the league
Luka is not just the star of the Mavs. He is quickly becoming the face of the entire NBA. The league’s most important and biggest star is a title destined for Doncic. Do not take it as Mavericks bias. ESPN’s Adrian Wojnarowski talked about it when discussing the 22-year-old signing his supermax extension with Dallas on Aug. 9.
Woj pulled no punches about the NBA making Doncic the face of the league. LeBron James has held that title for over a decade, but he turns 37 in December. How many more seasons can he play at an elite level? By the end of Luka’s extension, King James is likely to be retired, and the Mavericks star is the heir to his throne.
A five-year deal worth $207 million is not enough for the face of the NBA. If the salary cap disappeared tomorrow and Doncic hit the open market, some team would offer north of $50 million per season. The 22-year-old will soon be the star of stars. He is not only on pace to be the face of the league, but the best basketball in the world.