Why Dallas Mavericks star Luka Doncic is underpaid in massive extension: 4. Global superstar
Luka is a worldwide superstar. Fans have seen how beloved he is in his home country of Slovenia in recent days.
It does not stop there, though. Doncic has a massive following in Spain and across Europe from his days at Real Madrid. He became one of the most popular players in the NBA before the average person graduates college. He was top-four in jersey sales this season. In 2020, only LeBron James receive more All-Star fan votes than Luka.
Fans everywhere love the Dallas Mavericks superstar. People in Europe stay up until the wee hours of the morning to catch his NBA games. It is a cannot miss show, but proves his star power. Luka’s rookie card sold for $4.6 million earlier this year making it the most expensive NBA card ever.
Luka Doncic drives sales. Supporters want to come to Mavs games to see him. His jersey and merchandise sales are near the top of the league as a 22-year-old. His impressive talent, drive to win, and love for the game make him beloved all over the world. The Mavericks are getting a discount on Doncic because he makes them money all over the world. The craziest part is Luka remains far from a finished product on the court.