Dallas Mavericks Working On a Project With…Minecraft?

The Dallas Mavericks have chosen to team up with Minecraft to create a “world” exclusively about the Mavs.

Minecraft is one of the biggest gaming sensations of this century, and one of the most popular games with young people and millennials. The Dallas Mavericks owner Mark Cuban, being the savvy businessman he is, has had another great marketing idea for his organization.

It has been reported recently that Cuban and the Mavs have partnered with Mineplex LLC, a Minecraft server, to create “Dallas Mavericks World”.

This world will be fully equipped with a scale model of the American Airlines Center, and players will be able to participate in free building competitions and play a basketball mini-game on the virtual court. Mark Cuban said of the project:

"The Dallas Mavericks have always been big supporters of education in our community, but now we can truly be a part of it on a global scale. Minecraft is not just a game, it’s a way for kids (and adults) to build, explore and learn the fundamentals of computer science."

Dallas Mavericks World is scheduled to launch this summer on Mineplex only. Having a successful entrepreneurial owner like Mark Cuban certainly does have its advantages.