Kevin Durant may have his third sports agent in six years. Jay-Z backed Roc Nation Sports will be handling the marketing for Durant going forward with the speculation that as soon as Jigga sells his stake in the Brooklyn Nets he upgrade to agent. NBA rules block Jay-Z from representing players in the NBA because he is a minority owner of a franchise. This is a clever way to get around that for now.
Durant is one of the most marketed athletes today. He is currently endorsing Gatorade, Nike, Sprint, BBVA Compass, and many more. He as also made some opportunities in Hollywood after his debut feature film “Thunderstruck” in 2012.
Roc Nation Sports roster already includes New York Yankees slugger Robinson Cano, New York Jets QB Geno Smith, and WNBA rookie Skylar Diggins. Sources close to the new sports agency have hinted to more players willing to join them once he is certified by the NBA.
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